Full steam ahead

Making a 100 year old company fresh in an industry that is stale.

The boiler industry is stagnant. Innovation happens slowly and brand is given little thought. The team at Spacemonkey helped McKenna Boiler revitalize their brand, develop a content strategy that enables them to improve their consumer acquisition, and positioned them at the forefront of the boiler industry. The team crafted a compelling new brand identity, and website for Mckenna Boiler. With bold type faces and direct, concise messaging, we created a brand identity that feels both modern and progressive yet still familiar. The logo mark is a flame with the negative space of a water drop, this is the connection to the production of steam. Spacemonkey fused these elements to create the bold, strong, and reliable essence of the McKenna brand.