Relax with Americh. A luxuriously refined bathing Experience.

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For over 30 years, Americh has defined the luxury bathing experience through innovative designs and high quality bath fixtures unmatched in the industry. Spacemonkey created a multimedia campaign that represents Americh’s philosophy “Simplicity is the essence of quality, taste and enduring style”. The new campaign is a contemporary expression of their timeless values and is echoed throughout both digital and physical outlets.

The campaign eschews traditional photography focused on the product, in this case a bathtub. And instead focuses on the moment, an expression of serenity and calm. Enticing the viewer to come join an experience only Americh can provide. In digital formats, it is a video of a single drop of water slowly hitting the bath water while gently rippling out towards the sides. Slowly the statement "relax with americh." fades in, much like the steam from the hot relaxing bath you are soaking in.